Campaign Book (1956)

Category	Publicity
Title	Campaign Book
Year	1956
Country	United States
Description	Original campaign book distributed to exhibitors heralding the 1956 re-release of Walt Disney's Song of the South. Saddlestitch, 16 pages, 2-color cover, black and white inside. Distributed By Buena Vista Film Distribution Co., Inc.
Contents	Full Complement of Newspaper Ads – Pages 2-9; Scotch Cellophane Tape Sponsors Brer Rabbit's Zip-A-Dee-Doo-Dah Contest – Pages 10-11; Disney Character Merchandising is Alerting Millions of Moviegoers – Page 12; Important Book Promotions to Pre-sell From Coast to Coast – Page 12; Solid-Selling Publicity Stories and Mats – Page 13-15; 12 Photo Story-In-Pix Mat With Text – Page 16; Specially Produced Radio Transcriptions – Inside Back Cover; Strong, Pre-selling Trailers – Inside Back Cover; Attention-winning Television Spots, Lobby Streamers, Hangers and Cards – Inside Back Cover; Posters – Back Cover.
Dimensions	12x18 (inches)
Suggested Value	USD $150-200